Thursday 27 August 2009

Top tips for blogging - importance of keywords

The first top tip I learnt about blogging is the about the use of keywords.
Firstly what are keywords? From my simple understanding these are the words (or phrases) that are used when anyone does a search online for a topic they are interested in.
To get your blog to come up in a search, you must use relevant keywords in various parts of your blog to ensure your blog has a chance of being in the search results.

Using keywords in blog title
When using blogger the first place to make sure you use good keywords is in the main blog title, right at the top of the page.

As an example, I started a blog about dry eyes. At first my blog title was 'The perils of dry eye'. Now how many people are likely to type this as a search phrase - not many I imagine. Even though my title did include dry eye, as a phrase it didn't match possible keywords/phrases that might be used.
My title is now 'Dry Eye - Symptoms and Treatment' all of which are more likely to be used.

Using keywords in blog
Keywords must also be used throughout the blog, so at the beginning of posts and at the end of the posts and throughout the paragraphs. This is a good opportunity to use several different keywords relevant to your post.
Using my blog example above, I could use other keywords/phrases such as 'dry eye drops', 'dry itchy eyes', 'contact lenses for dry eyes'.

Using keywords in meta tags
This is another part of the blog keywords can be used in. But to explain this I would have to explain meta tags first - more on these in another post!

Keywords tools
Google has a great keyword generating tool to help: Google Keywords

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